Can the US be so sunk in sin?

According to the Daily Eudemon (a daily "must", by the way), the Catholic Mens' Quarterly is offering a book with every new subscription. He says:

"I can’t vouch for the book, but I’ve ordered a copy. Go here to subscribe to CMQ. It’s only $20 a year. I know guys who spend more than that every year on underwear (I don’t hang out with those kind of guys, but they exist)."

Really? That's £10 sterling! Who are these people?